*
0
Lesson Plan: In the News. Business. YouTube
| ∞
A Listening class based on BBCNews.
Lesson 1. BBC Business Live. 22 October 2015
(Level: B1-B2)
I. Pre-Listening Tasks
1. Discuss the following questions:
- Do you watch videos on-line? What websites do you use for that? What videos do you watch? Do you have any subscription on these websites?
- Are these websites free or paid-for?
- Would you pay for a subscription to videos? Why?
- Do you know any popular YouTube content creators? Name them and explain what kind of videos they make.
- How do you think such websites as YouTube make money?
2. Define the following words and word combinations:
- subscription content
- paid-for content
- video platform
- broadcasting
- target audience
- quality content
- adverts
- advertising revenue
- rivals
- tech giants
see the English-Russian list of useful vocabulary for translation
II. Listening for gist
Watch the video 00:00-01:05 and answer the following question:
- What changes is YouTube going to introduce to its service?
III. Listening for specific information
1. Watch the video 0:00-01:46 and answer the following questions:
- Which content is going to be paid-for?
- What examples of future paid-for content are given in the news?
- What companies are YouTube rivals?
2. Watch the video 01:46-2:44 and answer the following questions:
- What’s been the reason for YouTube success?
- What customers are considered to be YouTube target audience?
- Why did YouTube decide to introduce a paid-for service?
3. Watch the video 2:45-to the end and answer the following questions:
- What is a pay wall and what companies use it? (see the English-Russian list of useful vocabulary for translation)
- When do pay walls work well?
- What is interruptive advertising and how does it influence customers? (see the English-Russian list of useful vocabulary for translation)
- What will the price of a subscription depend on?
- What is attention economy? (see the English-Russian list of useful vocabulary for translation)
- Why is the music video marked called a crowded market?
- Why is music so important for YouTube?
- What is non-labelled content and why is it so important for YouTube? (see the English-Russian list of useful vocabulary for translation)
IV. Speaking
Answer the following questions:
- What YouTube subscription content would you be ready to pay for?
- Do you think the new YouTube paid-for service will be successful?
- How else could YouTube improve its video and music platform?
A list of useful vocabulary:
download the English-Russian list of useful vocabulary
- to launch
- to be behind a pay wall
- to access videos
- to post a video
- to woo away
- apps
- high budget entertainment
- an increasingly competitive market
- a winning formula
- to be familiar with
- unsolicited feedback
- to address concerns
- to line pockets with
- to give an edge
- subscription fatigue
- co-founder
- to talk through
- market place
- to pay for quality content
- ad-funded
- to be high quality
- to give value
- to put up with
- to run adverts
- interruptive adverts
- to bombard consumers with adverts
- to be passionate about something
- to share advertising revenue with
- a shift
- to pool revenue
- attention economy
- a crowded market
- to stream music
- non-labelled content
